Nine months into his tenure as leader of Google Health, David Feinberg is focusing on search, including better search for doctors within medical records and better results for consumers on Google's core properties.
David Feinberg, who joined Google to lead its newly created Google Health division last year, is beginning to open up about his plans.
Feinberg, a doctor who describes himself as "no tech guy," is focusing his efforts on Google's core expertise in search, looking to make it easier for doctors to search medical records, and to improve the quality of health-related search results for consumers across Google and YouTube, according to his statements at HTLH and conversations with people familiar with his plans.
"Imagine a search bar on top of your EHR that needs no training," he proposed to the doctors and nurses in the room. He also noted that many doctors will use YouTube when looking for guidance on surgeries. "Your doctor, before they operate on you, they actually go to YouTube. We see that," he said, and indicated that he wanted to improve the quality of that content.
Feinberg has expressed concerns in private conversations, says one person, about the "Doctor Google" phenomenon. Patients are looking up information and diagnosing themselves, so Feinberg wants to make sure that they don't assume every headache is a brain tumor.
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