A new CIRP survey shows that iMessage is hardly the main reason Android users leave Google for Apple's iPhone - here's why they switch.
. The rate has been steady over the past several years but increased in recent quarters. In the 12 months ending in March 2023, an estimated 15% of iPhone buyers came from Android.CIRP then asked Android switchers why they moved to iPhone, and it published the details in a follow-up report.
Prior phone problems: their old phone did not serve them, because it was aging, needed repair, or had some deficiency that affected their user experience Community connecting: they wanted a smartphone that integrates with family and friends, including using iMessage and FaceTime on iOS
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