Commuters making their way through Nigeria using Google Maps can now hear directions in a local voice, just one new feature aimed at drawing more users in Africa
LAGOS - Commuters making their way through Nigeria can now hear travel advice in a local voice on Google Maps under new features aimed at attracting more users in Africa that were unveiled by the company on Wednesday.
Rapidly expanding populations, increased mobile phone penetration and crowded cities that are often poorly signposted have led technology firms to identify African countries as potential growth areas. “There are 10 million in Nigeria, it’s hugely popular,” said Ramesh Nagarajan, Google’s director of product management. “We’re going market by market based on popularity.”
“What we’re really hoping is for people who might be making a trip to an unfamiliar town, maybe a journey they don’t usually take, to be able to discover the info they need to make that journey,” said Jeff Albertson, a Google senior product manager who worked on the development.
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