.Google is taking steps to become a safer place for people's feelings after it announced it will now give users the option to opt-out of seeing ads relating to topics such as pregnancy, dating, and weight loss.
Google, the company behind what many consider the world's best-known search engine, profits from displaying ads to users that are crafted based on their recent searches and online activity, according to a report.This method has recently been criticized for showering users with targeted personal life- and body-related advertisements that may be upsetting, the report noted.
"We conduct user surveys and try to understand what kinds of categories they are interested in us adding," Karin Hennessy, Google's group product manager for ads privacy, said. Google is open to adding more categories in the future, but it needs time to"improve the back-end technology," Hennessy said.
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