Google facial recognition technology brings privacy debate into the home

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Google facial recognition technology brings privacy debate into the home
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Google has used its annual developer conference to unveil a “smart display” that uses facial recognition to offer users personalised information, from messages and calendar entries to recommendations of music and videos.

Google's Alexander Hunter gives a demonstration of the Nest Hub Max at the Google I/O conference in Mountain View, Calif., on Tuesday.

But at a time of intense debate on Silicon Valley’s handling of privacy and personal information, the new device pushes the boundaries for theWhile face-scanning cameras have become widespread in smartphones, the technology has been criticized for its application in public, particularly in surveillance and security cameras. But Google believes that convenience, alongside a new set of privacy commitments designed for “smart home” devices, will trump such concerns.

The “Google Nest” rebranding comes with a prompt for Nest customers to merge their user accounts with their Google profiles. “We want to make sure we are seamlessly integrating these devices,” said Richi Chandra, vice president and general manager of Google’s Home and Nest products. Google is hoping to recapture some of the trust it lost this year when it emerged that its Nest security hub included a secret microphone. Chandra conceded that it was a “mistake” not to inform customers when it went on sale.

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