Google Docs is done looking like a piece of paper. Now, it’s taking on Notion and the other low-code website builders.
ByThe @ symbol is about to become the most important feature in Google Docs. As Google continues to invest in making Workspace a more connected and powerful platform, it’s also opening Docs up to third-party developers in a big way. Going forward, all you’ll need to type is “@” and the name of a file or app you’re looking for, and you’ll be able to see and edit it from within Google Docs.
The feature is called “smart chips” and refers to essentially embedding other apps into Google Docs. The API that makes all this work is new —conference along with a handful of partners. Asana users will be able to manage their tasks through an embed in Docs; you’ll be able to see visual previews of Miro and Figma boards, though there’s no in-Docs editing power there yet; and you’ll be able to see live-updating analytics through Tableau.
The underlying shift here is a huge one, and Google’s actually late to it. Notion, Coda, and other apps have grown popular by evolving digital documents into low-code website builders. You can embed YouTube videos and PDF files, work with your spreadsheets, and manage a kanban board, all within a single “document.” Google Docs, meanwhile, has long been stuck emulating an 8.5 x 11 piece of paper., the company is trying to catch up quickly.
The new chips are available to developers now and are coming to users in January. Aparna Pappu, the new head of Google Workspace,that becoming a platform is a key part of the product’s future. In general, work tools are becoming more connected and integrated as they become more digital, and Google has some catching up to do if it wants to make Docs the center of employees’ work universe.
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