The latest change comes after several delays to find an alternative for its Chrome browser
says it will no longer cancel and replace third-party cookies — a practice long used by advertisers — for its internet browser Chrome.Cookies are small pieces of code that websites deliver to a visitor's browser and stick around as the person visits other sites. The practice has fueled much of the digital advertising ecosystem and its ability to track users across multiple sites to target ads.
Googlein January it was"extremely confident" about the progress of its proposals to replace cookies, which included"Federated Learning of Cohorts," that would essentially put people into groups based on similar browsing behaviors, meaning that only"cohort IDs" and not individual user IDs would be used to target them.the timeline, giving the digital advertising industry more time to iron out plans for more privacy-conscious targeted ads.
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