Google and its industry allies are making a late bid to water down the U.S.' first major data-privacy law with exemptions for digital advertising.
Google and its industry allies are making a late bid to water down a groundbreaking California data-privacy law, seeking to carve out exemptions for digital advertising, according to documents obtained by Bloomberg and people familiar with the negotiations.
It’s unclear if the language circulating in the state Capitol’s corridors was drafted by Google, and other lobbyists are probably asking for similar changes. Industry groups, such as the California Chamber of Commerce and the Internet Assn., often help write legislation and have been the face of the tech industry during two years of debate over the CCPA. It’s also common for interested parties to suggest late changes to bills.“This is a jailbreak,” said state Sen. Hannah-Beth Jackson .
One proposal shared by the lobbyist, who distributed the revised language in recent weeks, would let Google and others use data collected from websites for their own analysis, and then share it with other companies that may find it useful. This includes companies that are not involved with the websites that collected the data. Currently, the CCPA prohibits the sale or distribution of user data if the user has opted out, with limited exceptions.
The CCPA is set to become the first data-privacy law in the U.S., once it takes effect in 2020. It’s part of a broader crackdown on internet companies, which have become hugely profitable by offering services to other companies backed by targeted ads and mountains of data. The industry is trying to rewrite the law, while running critical ads in Sacramento, the Washington Post reported Tuesday.
California’s new law is widely viewed as the benchmark other states will use for their own data-privacy regulations. The CCPA may also be a template for a future federal law. In Congress, lawmakers are already discussing language for possible nationwide legislation that would supersede California’s law.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Trade-Secrets Case Linked to Google Seen as Warning to Silicon ValleyA trade-secrets case involving a Google affiliate highlights how federal prosecutors are now willing to file criminal charges in matters that are traditionally regarded as civil noncompete disputes.
Lire la suite »
Google is rolling out its big new version of Android to Pixel phones todayGoogle is rolling out Android 10, its next big Android update, to Pixel devices beginning Tuesday.
Lire la suite »
More than 30 states are looking at a Google antitrust probeMore than half of the state attorneys general in the U.S. are involved in the effort, according to The Washington Post.
Lire la suite »
Google target of new U.S. antitrust probe by state attorneys generalMore than half of U.S. state attorneys general are readying an investigation int...
Lire la suite »
Google Said to Face Antitrust Probe From Numerous State AttorneysA coalition of State Attorneys General is getting ready to announce a massive antitrust investigation into Google’s business practices, according to a Washington Post report. The probe is bei…
Lire la suite »