Starling CEO Anne Boden said her firm would no longer pay for advertising on Facebook and Instagram while scammers target customers.
The Facebook and Instagram logos displayed on a smartphone with the Meta Platforms logo pictured in the background.LONDON — British digital bank Starling says it is boycottingAnne Boden, Starling's CEO and founder, said her firm would no longer pay for advertising on Facebook and Instagram while scammers were targeting its customers.
Last month, a committee of lawmakers scrutinizing the bill recommended that the new legislation should cover scam ads. The U.K.'s Financial Conduct Authority has previously raised the alarm about adverts promoting investment scams. These include cryptocurrency scammers using the images of celebrities to defraud consumers, for example.unless the advertiser was authorized by the U.K.'s Financial Conduct Authority, or qualified for certain exemptions.
"When I read that Facebook's next big project, the Metaverse, is predicted to be the key driver of the growth of finance and DeFi in the 2020s and beyond, I know that this is likely to be both wrong and right," she said, citing anSecond Life, which failed to take off in a big way, is now viewed by some as a precursor to the metaverse.
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