Golden Goose is opening its first Younique café filled with a co-creation concept in Bangkok.
in the Thailand’s capital’s EmQuartier shopping mall on Thursday, Younique features a brushed steel countertop and a few tables scattered on the side.
The concept is poised to provide customers with a customized food and beverage experience to complement their shopping spree, with hot drinks and pastries personalized to reflect the shopper’s mood.As customers wait for their fashion items to be packed, they are invited to join the café where iPad stations prompt the question “How do you feel today?” with multiple-choice answers to select, including happy, moody, sleepy and stylish, to name a few.
For clients with more time to spend in-store, Golden Goose is furthering its co-creation program already applied to footwear allowing them to select a range of toppings, including gold leaves, to customize desserts and hot drinks, the latter served in porcelain cups also revealing hidden messages.The menu infuses Italian coffee culture with local influences, flavors and dishes.
Younique is going to be rolled out across other boutiques globally, including in Nanjing and Xiamen, China, Seoul, Dallas and New York.
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