Station owner Saul Levine says a key part of the strategy is to program more ‘power hits’ from country’s past.
Go Country will program more “gold” hits and shuffling the DJ lineup while getting rid of celebrity country music stars who had guest-hosted midday shifts. Details for the plan to take Go Country back to the top of the national country ratings are beginning to trickle out. Some of them may have started by the time you read this.
Christine Martindale, one of LA’s best air personalities, takes over as before at 2 p.m. for a shift that is w-a-y too long: six hours. There is a plan to shorten that, I am told, hopefully sooner than later. Honestly, it may seem easy, but for a station to really “cook,” the air shifts should be shorter; three hours is probably ideal though four is more typical. You need energy to keep the audience engaged.
It’s a platform that was developed to improve the listening experience of traditional radio, whether it is analog or HD. Using a small portion of the data stream that runs to so-called “connected cars,” its main listener function works much like a guide that you might see on cable television — but it comes at no cost to the listener.
But it’s not just listeners who benefit. According to D’Angelo, car makers can basically use the platform to make the experience of buyers personalized for the make and the same across all models, cutting development time and more importantly cutting costs. For radio stations, the research that comes from the popularity of music among listeners can help with programming decisions.Talk radio isn’t dead.
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