GM CEO Mary Barra said this week the company may re-enter the European market with electric vehicles and mobility services.
. For 90 years, GM had a presence in Europe through its Opel and Vauxhall brands, but it struggled to make a profit there. In fact, it lost money on its European operations for 16 straight years before selling both brands to what is now called Stellantis. It still sells the occasional Corvette or Cadillac there, but it has otherwise largely disappeared from the Old Continent.
But now, as the EV revolution picks up steam in the EU, Mary Barra, the CEO of General Motors, told an audience this week, “About five years ago, we sold our Opel business to what is now Stellantis and we have no seller’s remorse from an internal combustion business. But we are looking at the growth opportunity that we have now, because we can re-enter Europe as an all-EV player. I’m looking forward to that.”last November, GM appointed Mahmoud Samara to be the managing director of GM Europe.
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