GM is joining Tesla and Rivian in not including Apple CarPlay in vehicles. Automakers hope to build a new revenue stream by selling subscriptions through the infotainment centre.
General Motors' decision to ditch Apple CarPlay in its new electric vehicles is part of a larger battle for control of the vehicle infotainment centre.
"For most of us, our smartphones are essential," CEO Mary Barra said in 2015."Partnering with Apple and Google to offer CarPlay and Android Auto compatibility across the widest range of models in the industry is a great example of how Chevrolet continues to democratize technology that's important to our customers."
"They have the most loyal consumers on the planet," said Zino."The decision to walk away from an Apple brand, especially in the U.S. market, is just not a smart move in my view.""We understand there is high familiarity with phone projection systems, but we are confident that as our EV customers become more familiar with this purpose-built, integrated system, they will find it easy to use and recognize its many capabilities and benefits," said GM's Yu.
Honda customers"find value in our support" of CarPlay and Android Auto, and the automaker"will continue to offer a range of high-quality, interactive solutions to provide value to our customers that match their own technology choices," spokesperson Chris Abbruzzese told sibling publication Automotive News.
Meanwhile, cellphones developed more quickly, with sleek screens, intuitive navigation menus and coherent voice responses in the dulcet tones of a Delta flight attendant. And they were updated constantly with ever-improving music apps and navigation. Yu described GM's move as a"strategic decision" to create"a more seamless, built-in infotainment experience."GM has said it expects up to $25 billion in annual revenue from software and subscriptions.
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