The company now predicts a 22.5 percent jump this year, after a COVID hit in 2020, and 9.7 percent next year.
The better-than-expected gains will continue in 2022, with ad spending poised to grow 9.7 percent to $836.9 billion instead of the previously predicted 8.8 percent, GroupM said. In 2025, global media revenue will exceed the $1 trillion mark after hitting $999.9 billion in 2024, according to the latest estimates.
“We recognize the rates of growth observed in 2021 appear to be historical anomalies in an industry more accustomed to mid-single digit levels,” GroupM writes in its forecast, presented at the annual UBS Global Technology, Media and Telecom Conference. “However, a heightened pace of expansion for the advertising industry could very well persist as long as economies around the world are producing companies that are more reliant on advertising than those they replace.
The report also identified “key factors causing faster-than-expected growth,” including “new small businesses allocating greater resources to nationally oriented digital advertising,” app developers and other digital businesses rooted in the internet economy that have focused on ad-driven revenue growth, as well as “China-based marketers capitalizing on low-cost
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Social Media Ad Market to Overtake TV In 2022, Zenith ForecastsExpenditures on platforms like TikTok and Instagram will jump to $177 billion next year to top television, which will account for $174 billion, according to the media agency's global forecast.
Lire la suite »
Global supply chains may be efficient, but they also risk boosting inflation and inequalityWe know about the inflationary cost of broken supply chains, but we must also see how outsourcing helps businesses overpower both workers and the common good.
Lire la suite »
HoYeon Jung of 'Squid Game' Is Louis Vuitton's Newest Global House AmbassadorThe most-followed Korean actress on Instagram is now the luxury brand’s next star.
Lire la suite »
'Tip of the spear:' Venture capitalist says Chinese tech companies are just starting to go globalThere has been a rise in Chinese tech companies finding success overseas. Xiaomi is the third-largest smartphone player and TikTok has a billion monthly users.
Lire la suite »
Reagan National Defense Forum: Experts say Afghanistan withdrawal damaged US reliability with global partnersTop experts warned Saturday at the Reagan National Defense Forum that the standing of the U.S. as the 'partner of choice' amongst global allies has waned following the chaotic withdrawal from Afghanistan.
Lire la suite »
‘Ridley Road’ Sells Wide for Studiocanal – Global BulletinSALES Studiocanal has sold a raft of global territories on four-part thriller drama series “Ridley Road.” Created by Studiocanal’s Red Production Company, commissioned for BBC One…
Lire la suite »