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to aid hospitals in smaller towns and cities in Italy, which have been receiving less support than their counterparts in major centers like Milan and Rome. Rosso’s fashion empire, OTB — the company’s brands include Diesel, Maison Margiela and Marni — has shut stores in Europe and the U.S. but is still open for business in China and elsewhere in Asia. The company is also expanding its use of virtual showrooms to ensure customers can stay up to date on new collections.
“We didn’t directly close any stores or offices in China, we only shortened our opening hours. Everything is quickly returning to normal [there],” Ubaldo Minelli, CEO of OTB, toldon March 18. “On February 22 we realized the coronavirus was no longer limited to a region in China but had arrived [in Italy] as well. We created a task force within the group to deal with the situation that same day. The situation is under control, and we continue to work with our suppliers every day...
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