Amazon’s corporate customers ‘should be very scared’ as the tech titan expands its transportation prowess to do everything short of building a car, transportation consultant John Ellis tells Reuters
DETROIT - Amazon.com Inc is expanding its transportation prowess to do virtually everything short of building a car.
Corporate customers “should be very scared” of Amazon’s move into the dashboard, said John Ellis, a transportation consultant and former global technologist at Ford Motor Co. As consumers pay less attention to horsepower and more to streaming content and services, he expects more consumers “won’t really care whether you’re in a Ford or a Chrysler or a Chevrolet or a BMW.”
In the past two years, Amazon has built out its transportation ecosystem further with the acquisition of three startups — Dispatch, Canvas and Tapzo — while investing hundreds of millions of dollars in at least nine others, including Shuttl, an Indian company developing an app to help commuters find seats on buses.
AWS has been one of Amazon’s fastest-growing, highest-margin businesses and provides a platform for corporate customers - from BMW and Toyota to Avis and Formula One - to manage, analyze and in some cases monetize data. “Our goal is to bring Alexa to as many vehicles as possible, either through direct integrations with automakers or through automotive accessories with Alexa built in,” Curic said.
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