Many entrepreneurs spend 4-6 months fundraising for each of their rounds because they take every meeting as soon as they can. In this article I describe a strategy where the entrepreneur delays meetings and can condense the whole fundraising process into a 2-3 weeks.
). We completely upended that strategy. We put together a highly structured process similar to a sales pipeline to go from 12 VC introductions to closed in 4 weeks. Here is what we did:A few months before we started fundraising, I reached out to successful founders who were 1 or 2 steps ahead of me for advice. I got a few introductions, though I’d met or else knew most of these founders already.
Also, because of the nature of our business, we looked for funds that prioritized data and enterprise B2B tech. Our goal was 3-4 weeks of conversations before an agreement and close. We got much of this process from. As Trenchard says, “It’s critical that your fundraising process be organized and methodical. Never run an ad hoc process or be half-heartedly fundraising. As a founder, you should either be fundraising or not — and if you are, it should be done with great intention.
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