ESPN networks averaged 17.2 million viewers for the 2023 NationalChampionship game on Monday night. It was the least-viewed championship game since the BCS era began in 1999.
42-41 in the Peach Bowl, advancing to the national championship game. With Georgia’s rout over TCU, the Bulldogs have four college football national championships in program history.Many factors drive live sports viewership — the importance of the game, the teams, star players involved, storylines, competition on other channels, start time and whether it’s a thriller or dud.
Monday night quickly proved to be a one-sided affair, and many viewers abandoned ESPN’s 100-camera, multiplatform MegaCast once it was evident quite early that the Bulldogs were going to win in a historic rout. While the Georgia faithful may have stuck around for obvious reasons, the casual fans without a vested rooting or gambling interest seem to have sought better entertainment options.
The game also was up against the TV industry’s chaotic headwinds: Fewer people are watching television overall and more than 30 million U.S. households have dropped cable, while streaming hasn’t picked up the difference. Still, even with a bummer of an audience number, the game will have been the most-watched program Monday and should win most of the key advertiser demographics.
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