Genesis is Considering a Production Version of the Mint Concept... for Europe
• The model would likely be reserved for the European market.At the 2019 New York Auto Show, a very small concept made very big waves at the Genesis stand. The Mint concept charmed, seduced and otherwise wowed visitors and industry watchers… and it remained very much a concept. What we call a design study. Even company representatives acknowledged a future production version of the Mint Concept was probably more wishful thinking than realistic expectation.
The Genesis Mint Concept, front Photo: D.Boshouwers Mark Choi, Genesis' head of product planning, confirmed that the South Korean firm is considering expanding its model lineup, and that a smaller format is being considered for Europe, among other markets. Choi suggested as well that the rising cost of raw materials for batteries could delay the launch of such a vehicle that is set to fall below the GV60 in the lineup.
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