Aside from Gen Z — a group that includes actual teens — most of the respondents seemed focused on spending the most on their children.
It's no secret that Gen Z, millennials, Gen X, and boomers have different shopping preferences. But who exactly will the members of these different age brackets be spending the most on when they hit the stores this holiday season? To find out, Business Insider teamed with global technology company Morning Consult to conduct a nationwide survey of 2,300 American adults.
It's no secret that Gen Z, millennials, Gen X, and boomers have different shopping preferences. But who exactly will the members of these different age brackets be spending the most on when they hit the stores this holiday season? To find out, Business Insider teamed with global technology company Morning Consult to conduct a nationwide survey of 2,300 American adults.
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