GCDS’s alien mascot Wirdo is getting the NFT treatment. After having embodied the invitation — and spirit — of the brand’s spring 2023 runway show in September, the pink character is to become the protagonist of the label’s first foray in NFTs.
will be launched on Friday on the brand’s website. Transactions will be available via both real and crypto currencies.
“This initiative gives our community the opportunity to have safe assets that can be appreciated over time and that are protected by the blockchain technology. For GCDS, it also represents the chance to expand its community and a new way to generate value without necessarily having to produce physical goods,” added the executive.
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