One of the US's largest newspaper chains sued Google, accusing it of maintaining a monopoly over advertising and engaging in deceptive commercial practices.
The suit adds to the threats facing the search engine's ad business from antitrust officials and Congress.Gannett filed a federal lawsuit against Google on Tuesday in the Southern District of New York. The company, which owns more than 100 daily and 1,000 weekly papers in the U.S., alleged in its suit that Google's market dominance has significantly depressed ad revenue for the newspapers and has made competing extremely difficult.
"Google has monopolized market trading to their advantage and at the expense of publishers, readers, and everyone else," Gannett CEO Michael Reed argued."Digital advertising is the lifeblood of the online economy. Without free and fair competition for digital ad space, publishers cannot invest in their newsrooms."
"These claims are simply wrong," Dan Taylor, vice president of Google Ads, said in a statement sent to the Washington Examiner. Publishers have a multitude of options, Taylor said.
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