.GabrielaHearst joins ParisFashionWeek.
Even in digital format, Paris Fashion Week is only growing. American brands like Thom Browne, Reese Cooper, and Rhude populate its summertime menswear schedule, as do American designers like Rick Owens and Virgil Abloh. With the return of physical shows this September, the city has just added another Stateside talent:“We have become an international brand with most of our clients living outside of the U.S.
By the brand’s calculation, showing the collection in Paris will reduce its carbon footprint—even though team members will have to travel from New York to Paris, shipping the collection from its factories in Italy to Paris will save on environmental impact. “One of our biggest carbon producers was the transport of our collection,” the designer says.
There’s also, of course, the sentimental reason for trading New York Fashion Week for Paris Fashion Week: “Above all, it is always a dream for any designer to show in Paris,” she continues. Without Hearst’s show—often one of New York Fashion Week’s most well-attended events—the week’s three-day schedule of virtual shows is starting to feel a little thin. Marc Jacobs, the showman who famously closes out the week, is not producing a new collection. There’s no update as to whether Tom Ford and Ralph Lauren, two stalwarts of American fashion, will show either.
program, there are plenty of small, innovative, and promising designers who need more industry support. This year, they will likely get it.
France Dernières Nouvelles, France Actualités
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