Pay for play questions are reshaping American college sports
Tracking the changes upending college sports can be as frenetic as flipping between all the games going down over the first week of March Madness. Ultimately, those changes could impact what America’s favorite basketball tournament looks like in the future — or whether it exists at all.
Pitino sees the courts reshaping and redefining college sports in much more aggressive fashion than what he describes as a largely hapless NCAA, an organization he has tangled with repeatedly over the years. The most likely short-term shift appears to be expanding the tournament from its current 68 teams to somewhere between 76 and 80 – a concept that can only gain steam after an unpredictable set of conference tournament results dramatically shrunk the bubble and left a number of power-conference teams out of the draw.
These days, nobody thinks twice about that. Everyone from Rickea Jackson to Nijel Pack to the entire Utah basketball and gymnastics teams have well-publicized endorsement deals with car companies. That sort of ruling only applies to private schools, which are a distinct minority in major college sports. Still, Southern California’s football and basketball players are pursuing a similar path, and there’s a sense more will follow.
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