Rob is the CTO at Applause, helping leading brands quickly release high-quality digital experiences. Read Rob Mason's full executive profile here.
. If you love technology, it’s a wonderful time to be alive. Companies keep releasing genre-defining products that very quickly become part of our everyday lives, and if you don’t like a product or application or it’s too difficult to use, there’s likely to be another one you can switch to.
Apple is another tech behemoth known for building products its customers love. Iteration is a. Apple understands what many companies don't: Testing should be done as part of the design process, not tagged on at the end as an afterthought. By leaving ample time for testing, Apple avoids finding issues late that could result in a delayed launch, expensive hotfixes or, worse, dissatisfied customers.The common thread here is that the technology and the market are always evolving.
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