Full of Firsts: How hockey analyst Alison Lukan inspires through data-driven storytelling

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Full of Firsts: How hockey analyst Alison Lukan inspires through data-driven storytelling
Alison LukanAnalyticsBroadcasting
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Lukan has emerged as one of the sport’s star broadcasters thanks to her ability to make hockey data relatable.

. This program pairs aspiring writers with established members of the association across North America to create opportunities for marginalized people that do not traditionally get published on larger platforms covering hockey.is a weekly newsletter covering a range of topics in hockey – from the scandals of the week to providing a critical analysis of the sport.

Lukan graduated from the University of Richmond with a Bachelor’s degree in Leadership Studies before spending the next 20 years as a corporate consultant. While Lukan traveled for work, she followed the Tampa Bay Lightning and the Washington Capitals. But it was when she moved home to Ohio that she started writing about the Columbus Blue Jackets.

Through her work, Lukan found a community of fellow data analysts who disrupted the narrative of hockey journalism by pushing more statistics to the forefront of the sport. The more she learned, the more her career progressed. After covering the Blue Jackets part-time for Fox Sports Ohio, Yahoo! Sports, and other outlets, Lukan covered the team for, joining the online publication in 2017, where she frequently used analytics in her coverage.

Lukan believes the first step in using data responsibly is to educate and put those numbers into context about a player, a game and the team they play for. The second step is storytelling, surrounding the data with the bigger picture. If Lukan talks to a coach or player about a statistic and they push back on her interpretation, that disagreement should be part of the story.

Lukan entered the sports media space through analytics. But she has since grown into a personality who can interpret advanced statistics and speak out about issues within the sport’s culture.podcast was born out of frustration that many people weren’t willing to listen to women who proved themselves already., who came up with the name for the podcast, took their frustrations out of their group chat and onto the podcast scene just as hockey came to a stop due to COVID-19.

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