Argentinian fragrance house Fueguia 1833 is readying the release of its sanitizing perfume collection.
MILAN — While many cosmetics companies are converting their production to manufacture hand sanitizers to aid the respective countries in fighting the coronavirus outbreak,
“I started Fueguia 1833 not as a company that creates perfumes, rather as one exploring the power of traditional medicine in the region of Patagonia, Chaco, Pampa and Andes,” said Bedel, adding that his approach has always pivoted in “creating scented products from a scientific, artistic mind not from a commercial one.”
Available in the single 100-ml. format, the Fueguia BioActive Molecules scents retail from 90 euros to 165 euros, depending on the fragrance. Prices are significantly less expensive compared to the pure perfumes alternatives: for instance, the Agua Magnoliana fragrance retailing 266 euros for 100-ml. is priced 100 euros in its sanitizing version.
“Besides this specific moment that we are living, we will maintain the offer of products for hospitals after the crisis as an ongoing project,” he revealed. Despite the global retail shutdown, Bedel still plans to open the brand’s new unit in Kyoto’s Gion by the end of the year, and he’s evaluating real estate availability in Paris and London to launch an additional door.
France Dernières Nouvelles, France Actualités
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