As it tries to reverse a tide of red ink, FuboTV is rebranding its internet pay-TV service Fubo — and the company unveiled a new brand campaign co-produced with Maximum Effort, the advertisin…
Fubo’s new nationwide ad campaign features NBA champion and Hall of Famer Kevin Garnett and former NFL quarterback Mark Sanchez, with the tagline, “If Sports Fans Built a Streaming Service.” The multiplatform campaign comprises a series of 15- and 30-second TV spots and digital display ads.
“Alongside our continued growth, our consumers have affectionately shortened our name to Fubo and we feel that name represents the premium media brand we are today,” co-founder and CEO David Gandler said in a statement. “We’re building on this momentum with an updated visual identity and new ad campaign, created in partnership with Ryan Reynolds’ Maximum Effort, to continue to drive profitable growth as we head into baseball season.
Here’s the new Fubo logo, which the company said will roll out across its products and apps over the coming months:
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