Separately, Amazon agreed to pay $5.8 million in customer refunds for alleged privacy violations involving its doorbell camera Ring.
The Alexa-related action orders Amazon to overhaul its data deletion practices and impose stricter, more transparent privacy measures. It also obliges the tech giant to delete certain data collected by its internet-connected digital assistant, which people use for everything from checking the weather to playing games and queueing up music.
The agency ordered the company to delete inactive child accounts as well as certain voice and geolocation data. In the Ring case, the FTC says Amazon’s home security camera subsidiary let employees and contractors access consumers’ private videos and providing lax security practices that enabled hackers to take control of some accounts.
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