Neka Pasquale is the founder of Urban Remedy, an organic food company that provides ready-to-eat meals, juices, cleanses, and snacks. I spoke with Pasquale after the panels about her journey to founding Urban Remedy, how she’s overcome major roadblocks, and her advice for entrepreneurs.
Share to twitterSignage for Urban Remedy, a trendy fresh squeezed juice store in the Cow Hollow neighborhood of SanNeka Pasquale, an acupuncturist with a passion for Chinese medicine, never planned to start a global fresh food sensation. She found that helping her clients adapt to a healthier diet quickly led to massive improvements in their health and empowerment in the face of illness.
I was seeing a lot of people that had chronic inflammatory issues, prediabetes, lupus, rheumatoid arthritis, etc. People would say to me, “I don’t know what you’re doing, but I’ve tried every drug, every specialist, and I’m still living in pain. I don’t feel good.” I would provide acupuncture, herbal therapy and supplements. I would always write out an anti-inflammatory diet recommendation and people who followed it would start feeling better.
It’s been an interesting journey since then because once I was six months pregnant with my son, I stopped my acupuncture practice because I was just so tired and needed a break. Then I was just doing Urban Remedy and ended up getting this funding. I put up a website here in Marin County where I live so that people could place orders. This was before anybody was doing juicing around here. This was right around the time that Guilt started—a really high-end online shopping platform. They called me and asked if I wanted to sell a juice through them. I said yes, and it sold out within two minutes. That’s when everything got kind of crazy because I didn’t realize what I was getting myself into.
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