In-flight food can be a creature comfort and can go a long way toward winning over passengers who are willing to pay for premium seats.
Airlines have struggled to staff in a tight labor market, as have airport catering kitchens and other suppliers.The aromas of airplane food are once again wafting through cabins at 35,000 feet.
"Food is one of the most tangible signals of what an airline thinks of its customers," said Henry Harteveldt, founder of travel consulting firm Atmosphere Research Group and a former airline executive. Because of "the incentive to win those premium class passengers, the incentive to spend more money [on food] is high," said Steve Walsh, partner at management consulting firm Oliver Wyman in its transportation and services practice.
One offering: Delta is serving passengers on long-haul international flights a new sundae-in-a-cup premixed with chocolate, cherries and spiced Belgian cookies called speculoos, which are known in North America as Biscoff cookies.
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