Dr. Ayesha Khanna is the CEO of Addo. Read Ayesha Khanna's full executive profile here.
, the"reel" world has long been fascinated with AI. But in today's cinema, AI isn't just a character; it's a behind-the-scenes maestro.AI is applied in pre-production for script analysis, as exemplified by companies like StoryFit. It uses AI to analyze scripts, characters and audience responses, offering studios valuable insights.
Another notable AI tool, Runway ML is used by VFX artists for tasks such as inpainting, motion tracking, greenscreen, and object/background removal, streamlining manual processes. This was, automates actor-to-CG character replacement, managing animation, lighting and composition in real time. This innovation democratizes CGI and VFX for small budgets, freeing artists to concentrate on creativity over technical tasks.
Last year’s 118-day-long joint strike by SAG-AFTRA and the WGA brought attention to intellectual property rights and privacy issues. It focused on. Eighty-six percent of the union vote was in favor of AI use, but studios must obtain an actor's consent before digitally emulating them; actors will be
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