Lysol is starring with celebrities and rock-bottom prices in the $8 trillion global travel industry's pitch to get people back on the road and in the air.
NEW YORK/LONDON/BEIJING - Lysol is starring with celebrities and rock-bottom prices in the $8 trillion global travel industry’s pitch to get people back on the road and in the air.What was scrubbed from view now leads marketing campaigns as cleanliness is tops for travelers in the coronavirus era, marketing experts said.
An Extended Stay America campaign describes a 10-point cleaning process for the hotel chain’s rooms and highlights its partnership with Procter & Gamble brands including Mr. Clean, Spic and Span, and Microban 24. International travel could begin to recover by the fourth quarter, but 2021 is more likely, WTO said.
“We don’t want a hospital-like message,” said Noah Brodsky, chief brand officer at timeshare and hotel company Wyndham Destinations. “As we get more comfortable with leaving home, we’re going to put a little more fun into our .”In China, which reopened sooner than most countries after its coronavirus lockdowns, celebrities star in the plan to show travel is safe again, marketers said.
Movie stars, travel bloggers, flight attendants and even airline CEOs are also being conscripted to hawk discounted tickets over livestreams as smaller and private airlines dabble with new ways to sell directly to consumers.
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