Netflix’s newest foray into live sports streaming will help the platform gauge viewers’ and advertisers’ interest in the realm.
Netflix is taking a big step into live sports streaming with the much-hyped fight between legendary boxer Mike Tyson and social media personality-turned-fighter Jake Paul set for July.
"Our North Star is to grow engagement, revenue and profit, and if we find opportunities we could drive all three of those, we will do that across an increasingly wide variety of quality entertainment," Sarandos said."So when and if those opportunities arrive, that we can come in and do that — which we feel like we did in our deal with WWE — if we can repeat those dynamics and other things including sports, we'll look at them for sure.
Netflix may even have a leg up on its sports streaming peers, according Brandon Katz, an entertainment industry strategist at Parrot Analytics. The company's huge content repository can help retain viewers who might have subscribed just for live sports, he said, and Netflix's knowledge of its niche audiences can really strengthen targeted advertisements.
Conway said he thinks Netflix will inevitably dive further into live sports, as has been the case for so many streaming services, including those owned byearlier this year they would launch a joint sports streaming service that will include all the broadcast and cable networks owned by the three companies that show sports. Over the past few years, Apple has bought the rights to airwith the National Football League in February. And as its exclusive deal with Disney and Warner Bros.
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