From Italian glitz to British rainwear: Versace boss joins Burberry

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British fashion house Burberry has named Jonathan Akeroyd as its new chief executive officer, poaching the boss of Milan-based Versace

Akeroyd led McQueen turnaround before joining Versacehas named Jonathan Akeroyd as its new chief executive officer from next April, poaching the boss of Milan-based Versace and former Alexander McQueen head to succeed Marco Gobbetti.

"The timing of his start date suggests Burberry is unlikely to present an updated strategy until Q3/Q4 2022 at the earliest, thus delaying its turnaround even further," UBS analysts said in a note. "Jonathan is an experienced leader with a strong track record in building global luxury fashion brands and driving profitable growth," Burberry Chair Gerry Murphy said.

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