Luxury fashion brands showing solidarity with BlackLivesMatters protests get hammered on social media for double standards
The US protests against systemic racism, which are spreading around the globe, are also putting the spotlight on the fashion world in its role as a cultural beacon, and emboldening insiders, some with lucrative deals that often assume their discretion, to speak up.
McPherson has been working with luxury brands in Milan, Paris and New York since 2013, contributing to digital campaigns, story-telling and in-house diversity training. ’’For years, they did not want to listen. Now they are listening because of the pandemic and the shocking murders we could all pay attention to, because there were not any distractions. This is the moment,″ she said.Ferragamo courted criticism when it responded to protests with a post that said, ’’No one is born hating another person because of the colour of his skin, or his background, or his religion.
The offer came after she highlighted the hypocrisy of the beauty company's June 1 statement that it “stands in solidarity with the Black community, and against injustice of any kind ... Speaking out is worth it.”The Fashion Spot, which has been tracking diversity on runways and magazine covers, has reported progress since launching its surveys in 2015.
After her post, McPherson said she has gotten feedback from some brands that her appeal was being shared internally.
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