Andrew Fried, who founded Boardwalk Pictures in 2010, brought 'Chef's Table' and 'Last Chance U' to Netflix. The company's latest, 'We Need to Talk About Cosby,' is on Showtime.
Andrew Fried and his company Boardwalk Pictures are behind Netflix documentaries like “Cheer,” “Last Chance U” and Showtime’s “We Need to Talk About Cosby.”
Eventually, the meeting among Bell, Fried and producer Jordan Wynn turned to the topic of famous comedy specials. Fried mentioned his favorite was 1983’s “Bill Cosby: Himself.” “What do I do with that now?” Fried asked.Cosby, a Black cultural pioneer once lauded as “America’s dad,” had recently been convicted of sexual assault and sentenced to prison. Reckoning with Cosby’s legacy could make for a powerful story, if done right.W.
“What we’ve seen is that docs have shifted from being art-house fare to being discovered on these streaming platforms,” said Sarah Aubrey, head of original content for HBO Max. “It has left the niche territory and really exploded into just yet another form of storytelling for people, rather than being the purview of art-house cinemas and film festivals.”
As the audience has grown for documentary programming, so have budgets, largely thanks to companies like Netflix. Docs are no longer just about passion and modest budgets. Docuseries typically cost $750,000 to $1 million per episode to produce, industry insiders say. Boardwalk’s staff has doubled to 40 people in two years. The company has gone from two to three shows in production simultaneously five years ago to about 20 projects in active development or production at a time today. Executives declined to disclose financial details, but they said revenue has roughly doubled every two years. For Netflix alone, Boardwalk has produced more than 25 series.
At the time, nonfiction storytelling existed at two extremes in television. On one end was the 2000s explosion in reality TV shows such as “Jon & Kate Plus 8” and competition series such as “American Idol.” On the other were arty and educational documentaries. There wasn’t much in the middle, where Fried saw an opportunity.
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