Best friends Barbara Boccara and Sharon Krief started their fashion brand Ba\u0026amp\u003Bsh in 2003 in effort to create their own “dream” wardrobes.
The brand followed that first Canadian boutique with additional stores in the Westmount neighbourhood of Montreal as well as Yorkdale in Toronto. Ba&sh has further presence across the country with “corners” inside select“It’s similar to the way that we look at our retail model in the U.S.,” Thomas explains of the blended boutique and shop-in-shop approach.
The 660-square-foot retail store offers a full assortment of its women’s ready to wear and accessories, including a unique new capsule collection tailored specifically for the North American market. “I was staying at the Fairmont Hotel, which is directly across the street,” Thomas recalls. “And it was one of the first spaces that I saw on one of my very first tours in Vancouver. And I never stopped thinking about it.”Article content“With the beginning of the luxury run happening there, and the return of tourism, we really felt, in terms of the energy of the city, it felt like a really important place to be,” Thomas says. “In the end, I think we found a really good home.
The North American executive is confident the approach, along with its European aesthetic, will appeal particularly well with Vancouver shoppers.
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