Freeform Launches ‘StayTheFFHome’ Campaign Amid Coronavirus Pandemic (EXCLUSIVE)
audience to take state officials’ “safer at home” and “shelter in place” advisories seriously. To further entice young adults to hunker down wherever they dwell, Freeform has put together a special programming lineup to give them something to binge and will be running special PSAs on-air and across social media in which talent from the network’s shows talks about the importance of social distancing and flattening the curve.
#StayTheFFHome aims to distract, educate and entertain fans while creating a sense of communal viewing. The idea for the hashtag actually came from “Motherland: Fort Salem’s “Taylor Hickson, Melton credits, who used it organically and caught the eye of those at the network. “We saw it and said, ‘That’s brilliant,” Melton admits. “Thus, a pro-social campaign was born.”
The programming lineup Freeform has put together for #StayTheFFHome includes an “Everything’s Gonna Be Okay” marathon on April 3, running the entire first season linearly from 5:30 p.m. to 11 p.m. This will also feature a live social “talkback” with creator and star Josh Thomas on Twitter and Instagram Live. The show will be available for free on the network website and app beginning that day, as well.
Over the weekend, Freeform has programmed a “Chick Flick” marathon of movies. On April 4 beginning at 7 a.m., the network will run “Rock of Ages,” followed by “Miss Congeniality,” “Miss Congeniality 2: Armed and Fabulous,” “Dirty Dancing,” “Pretty Woman,” the original “Pitch Perfect” and “Keeping Up with the Joneses.” On April 5 those festivities continue at 7:30 a.m.
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