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It says companies like Macy's and Abercrombie & Fitch have raised their free shipping minimums online.
Insider did a quick check of several popular retail sites. H&M offers free shipping on orders over $40. Uniqlo's minimum threshold is $99. On Target's website, customers need to buy at least $35 worth of merchandise to qualify for free 2-day shipping. The Journal cites data from Narvar, a company that provides a"post-purchase" technology platform for retailers. Narvar said that the average minimum to qualify for free shipping has risen to $64 this year, according to data from 48 retailers, compared to $52 in 2019.
Free shipping"wasn't going to last, and finally the party is over," Satish Jindel, president of shipping data company ShipMatrix,While it's unclear when exactly free shipping became ubiquitous among e-commerce retailers, the rise of Amazon Prime — and the free shipping that came with a monthly subscription — likely played an outsized role in the trend as companies strived to compete with Amazon, according to a"Amazon Prime's free two-day shipping has led to an...
."Online retailers — small and large — are increasingly offering the perk to keep from losing customers to the behemoth marketplace." Insider Intelligence is a sister company of Insider.
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