France makes fresh bid to ban meat names for plant-based food

PARIS (Reuters) - France unveiled on Monday revised proposals banning the use of meat names like

"steak" and"spare ribs" for plant-based food made in the country as it seeks to avoid"misleading claims" of some meat alternatives.

The global plant-based protein market has seen a sharp rise in recent years, mainly driven by increasing demand for environment-friendly and healthy food. The industry often uses references to meat products, fuelling anger among livestock farmers and meat processors in France, the EU's biggest agricultural producer.

However, over 120 meat-associated names such as"cooked ham","poultry","sausage" or"bacon" will still be authorised provided that the products do not exceed a certain amount of plant proteins, with percentages ranging between 0.5% and 6%.

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