The conservative news channel's head of ad sales says recent stories about the Dominion lawsuit or Tucker Carlson's Jan. 6 reports 'have not had any impact to our business.'
“We’re talking to a lot of clients that are buying into late night now that maybe aren’t historically news advertisers and saying, listen, if you want to buy Gutfeld exclusively, come on in, and we’re happy to sell you a Gutfeld-only package as part of your overall upfront to help complement your existing late night schedules,” Collins says.
“We we have not had any impact to our business,” Collins said. “We have not had one advertiser pause, cancel, or pullback on spending as a result of this. So it really has not had an impact at all.” Collins says his team is going to market this year with a five-quarter election package “just so that they can actually buy into next year’s election in fourth quarter, which would normally fall within the following broadcast year.” The packages would coincide with possible debates this summer, leading into primaries and then conventions next year.
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