The financial impact of Carlson's surprise exit at Fox News is being compared to the beer brand's saga of the past month.
earlier this month showcasing the partnership, which included a customized Bud Light can with her face on it to celebrate the 1-year anniversary of her transition.
Across the United States, the controversy comes amid a wider debate in relation to transgender rights, such as trans people partnering with big brands and the inclusion of transgender women in female spaces,For the week ending on April 8, off-premise dollar sales for Bud Light declined by 7 percent, while dollar share and volume declined by 3.7 percent and 10.7 percent, respectively, according to Brewbound, a news site focused on the beer industry.
The Bud Light portion reads,"We made a dumb move and lost millions of customers & billions in revenue. The Fox News portion then reads,"Hold my beer."
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