T&T founder Cindy Lee aims to inspire other immigrant entrepreneurs with autobiography
For Cindy Lee, the idea of writing an autobiography started in 2009. Back then, the founder and then-CEO of T&T Supermarket – Canada’s largest Asian grocery chain – was sitting in a business English class in downtown Vancouver to prepare for an upcoming acquisition negotiation with retail giant Loblaw Companies Ltd.
Today, T&T Supermarket has more than 6,000 employees and 33 stores across the country. Its newest location opened in Coquitlam on June 1. At that time, the majority of Chinese Canadians in Metro Vancouver bought their groceries from Chinatown, but Lee noticed that many complained about the inconvenience of going from store to store and about the crowded environment, especially on rainy days.
Lee and her husband connected with Uni-President, later formed a joint venture and received investment and support from Tawa, a U.S.-based Asian grocery supermarket. “But there was no turning back. If I gave up then, my family’s livelihood was at risk. I had no choice but to force myself to keep going.”“Someone told me I didn’t have a great business sense so I read so many books to learn from them. I came to realize that retail is psychology – if you put yourself in your customers’ shoes and help them solve problems, business will come to you,” said Lee.
For Lee, Canada is full of opportunities, especially for immigrants who bring a different vision and resources from another country. She says she has learned a lot from the Asian grocery stores in Taiwan.“The most important thing to do in business is to satisfy your customers’ needs and help them solve problems.
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