Infant formula production itself is a complicated, time-consuming process that requires multiple checks and balances, inspections and regulatory approvals.
New York Laura Modi is fielding dozens of emails, calls, and texts daily from anxious parents asking about how they can get baby formula.
Modi is CEO and cofounder of Bobbie, a San Francisco-based direct-to-consumer seller and subscription service for organic milk-based baby formula that is produced in a Vermont facility and backed by $72 million in venture capital funding.She's acutely aware of the desperation in those outreaches, which have intensified in recent weeks amid an ongoing nationwide shortage of infant formula.
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