Ford's Maverick Is A Conquest King, 60% Of Buyers Coming From Other Brands | Carscoops carscoops
Conquest buyers are highly sought-after as once an automaker brings a customer into the fold, it’s easier to keep them buying their products.which has been embraced by conquest buyers. Citing data from S&P Global Mobility, the automaker told us that 60% of Maverick customers have come from rival brands. That’s an impressive accomplishment and the company noted they’re pulling customers away from Toyota, Honda, and Chevrolet., which starts at $19,995 and comes standard with a hybridized 2.
Given the affordable pricing, it’s not surprising that Maverick buyers tend to be relatively young. More than a third of customers are under 44 years old and it’s not hard to imagine a number of parents buying the truck for their children. As for the Maverick’s top markets, they’re California, Texas, Michigan, and Florida. Texas and Michigan aren’t much of a surprise, but California and Florida are notable as
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