Years of underperformance have left many investors skeptical about U.S. carmaker Ford Motor\u0027s ability to deliver on transformation. Read on.
The company has to learn to “use the data off the vehicle,” Farley said shortly before the investor event.
The company is already making some small steps towards this. When testing its lane-keeping Blue Cruise system, engineers found that air from passing lorries would push the cars out of the lane, and force the system to disconnect, thrusting the driver back in control. One element of the new design includes a focus on aerodynamics, helped by Ford’s upcoming Formula 1 partnership with Red Bull GmbH. Adrian Newey, Red Bull Racing’s chief technical officer, helped Ford sculpt its future models to avoid drag, which the carmaker believes could help it reduce battery sizes and save costs on consumer models.Article content
The first EVs look a lot like vehicles, just better looking. The second ones will not look like thatYet Ford’s blue-sky plans hang on whether it can make money in an increasingly competitive industry. Kumar Galhotra, president of Ford Blue, pledged that engineering, manufacturing and supply chain management would all improve. The company is testing cars and trucks more rigorously, which “will lower our warranty and recall costs,” a long-running struggle for Ford.
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