Ford Has A Plan To Boost Electric Vehicles In Europe
this week, it said it will introduce a new vision designed to make discovering, testing, buying, and owning its products not only simpler, but also more satisfying — starting with Ford electric vehicles.readers, who are all above average, may notice some similarities to how an electric car upstart — let’s call it Brand T — has been marketing its cars for the past 10 years or so.
Hmmm…an adult system designed by and for adults. What a refreshing idea. It almost brings back the touchy-feely friendliness of GM’sFord unveiled its proposals to its retail partners at a Bring On Tomorrow Live event in Copenhagen this week. Those partners will be fundamental to delivering a next generation customer experiences for those who want to buy a Ford product.
Ford will let customers slide effortlessly between digital and real-world touchpoints as best suits them. That could mean completing entire purchases in just a few clicks using Ford official online channels and showrooms, visiting dealerships and Ford Stores for information and updates from product experts, or a combination of both.
Ford is also tackling the single most frustrating factor for car buyers, according to the New Car Buyers Survey — uncertainty about when their new car will arrive. Clear communication, online visibility of the order status, and the ability to book delivery slots online will help customers plan ahead and save them time. Customers will also be able to arrange for their new vehicles to be delivered to their driveway, an option that 69% of younger car buyers say they want.
“Ford’s commitment is to treat customers like family. That means understanding what they need from us to help them live their best lives and then pulling out all the stops to make it happen,” Sander said. “Our network of retail partners across Europe is key to transforming the Ford buying and owning experience — building on the relationships and reputations formed over decades and backed by a new generation of digital tools and forward thinking.
The car is 4.4 meters long and has “SUV inspired” design language, which apparently refers to a faux skid plate beneath the front bumper. There is a frunk with a 44-liter capacity, and Ford says there is 40% more cargo room in the back than in the prior Tourneo van. Range, pricing, battery size, and other details will be released closer to the start of production in Romania in 2024.
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