Ford hits back at Tesla's price cuts by lopping nearly $6,000 off the Mustang Mach-E
Ford is slashing the price of its electric Mustang Mach-E by as much $6,000, keeping pace with Tesla's sweeping price cuts, announced just weeks before.
Ford is also increasing production of the Mach-E in an attempt to shorten wait times, which Marin Gjaja, chief customer officer of Ford's electric Model e division, said can be up to 150 days currently. Mach-E customers already waiting on their order will be given the adjusted price when their vehicle arrives, and current owners will hear from Ford for"personal offers" designed to refund the difference in price they paid before the cuts, Gjaja said on a phone call with reporters.
The price reductions for the Mustang Mach-E vary by trim level and performance package. A standard Mach-E now starts at $45,995, down $900 from the former sticker price. At the highest end, the Mach-E GT with extended range now goes for $63,995, a $5,900 reduction from the previous price. Earlier in January, Tesla rolled out discounts ranging from 6% to 20% on the popular Model 3 and Model Y vehicles – a move analysts saidElon Musk's long-term play on the price cuts, which Deutsche Bank estimates could cost the company $7 billion in profits this year, could protect its customer base amid rising competition and increase its market share. Investors appear to be on board with this strategy, particularly afterFord, however, operates on slimmer margins.
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