Ford CEO Out To Convince Dealers To Offer Tesla-Like Selling Costs via insideevs.com
Ford Motor Company is reportedly planning to make its electric vehicles cheaper by as much as $2,000 by trying to convince dealers to reduce the costs of delivering EVs to customers.
Jim Farley, Ford's chief executive officer, is in Las Vegas this week to talk to dealers about the plans,is putting pressure on legacy automakers to overhaul their retail networks, and Ford makes no exception. According to the report, the carmaker has told dealers that one key topic for the meetings will be a discussion of new agreements that would regulate how dealers sell the company's increasing lineup of EVs.
For example, General Motors offered buyouts to Cadillac dealers that did not want to make required investments for electrification, and recently announced it will do the same with Buick dealers. GM has already spent $274 million to reduce the number of US Cadillac dealers.they are going to shift.intends to put more emphasis on selling products and services after the initial vehicle sale.
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